Unilever, the personal care brand giant said it “deeply regrets” the offence it caused after an outcry on social media over racism.
The image, posted yesterday, shows a black woman using Dove body lotion and then becoming white after removing a jumper.
The ad has since been removed but is still being shared on social media.
“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.”
It is the second Dove ad to be taken down in three months; the first was in July – a U.K. ad that focused on opposing opinions about breastfeeding in public, which prompted nearly 378 complaints to the Advertising Standards Authority, Campaign reports.